Introduction to basic typographic forms and their use in visual communication. The application of design principles to the setting of type. Visual experiments with typographic elements. Among the topics covered: typographic terminology, anatomy of typefaces, typographic syntax and semantics, type designers.
Application of typography in different fields of visual communication and publication design. Exploration of the relationship between meaning, content, and typographic layout. Among the topics covered: anatomy of letter forms, page layouts, and typographic grids; graphic standards manuals, identity and stationery design: brands, word marks, logos, etc.; visual hierarchy of typographic elements.
Abstract and theoretical applications of design systems including grid information, various symmetries, and printed page formats. Among the topics covered: basic elements and principles of design; getting an introduction to the design process; developing ideas through sketching, clarifying, simplifying elaborating, refining then presenting them visually.